Given my beer tastes, it should be no surprise that Blue Moon Belgian White is one of my favorites. I like wheat beer. I like beer with some hint of a fruit or honey flavor. Most of the time, I like light beer better than dark. And I do not like bitter, hoppy tasting beer. On all of these counts, Blue Moon Belgian White delivers.
I was very surprised to learn that Blue Moon is made by the Molson Coors brewing company, which is better known for the generic beers Molson and Coors. Generic American beer, I heartily dislike. I forgo beer rather than drink Budweiser, Miller, or Coors. And Molson, though Canadian and slightly better, is a little too hoppy for my liking.
Blue Moon is of a quality that can easily compete with microbrews and imports. Indeed, Molson Coors markets it as if it were made by a microbrewery. The bottle’s label mentions the “Blue Moon Brewing Company,” with no hint of Molson Coors. A web search for Blue Moon beer turns up a site for the Blue Moon Brewing Company, again implying that they are separate entities.
According to its brewer, Blue Moon Belgian White is flavored with coriander and orange peel. Hops underly the overall flavor without giving it a blatantly hoppy taste. The orange peel and coriander give it the barest hint of a flavor that is not quite fruity, not quite spicy, and just sweet enough to offset the bitterness of the hops. The citrusy flavor melds with the hops surprisingly well. It tones down the bitterness of the hops without making the beer downright sweet, just as seamlessly as a teaspoon of sugar in a cup of coffee takes the edge off the bitterness.
The Wikipedia description of Blue Moon Belgian White describes it as “orange-amber in color with a cloudy appearance because it is unfiltered.” I would describe it as simply amber, as light beer tends to be. It does have a cloudy appearance. And it is more flavorful than many light beers.
Blue Moon Belgian White is available in stores year round. It is also available in many bars, though has never been on tap in any I’ve been to. There are also four seasonal versions, available only certain months of the year.
I have tried the autumn version, Harvest Moon, which is a pumpkin ale. I have also tried the summer version, Honey Moon. The Harvest Moon is a little hoppier than I prefer. The Honey Moon is decent, but Belgian White remains my favorite. There is also a Blue Moon winter beer, Full Moon, and a springtime one, Rising Moon.
Molson Coors’s decision to market Blue Moon as if it were a microbrew may have been intended as an advertising ploy, but it actually reflects the truth of what this beer is. The taste of Blue Moon Belgian White, and the other Blue Moon beers, rivals a good microbrew. It bears little resemblance to generic American beer.